Moe’s Southwest Grill® Once Again Highest Ranked Fast Casual Mexican Restaurant Brand by Harris Poll

Moe’s Southwest Grill® has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category based on the 2017 Harris Poll EquiTrend® Study, for the second year in a row. The fast casual industry is continuing to expand creating a landscape of fierce competition as brands look for unique ways to stand out from the crowd.

For Moe’s, a southwest franchise brand with swagger, the importance of fresh, high quality food with an extensive variety of menu options and staying true to the brand – bold, family-friendly and doesn’t take itself too seriously – continue to be at the center of what drives success.

“To earn this title for the second year running is a tremendous honor for the entire Moe’s system – it reinforces that our focus setting Moe’s apart from many competitive options is being supported by our guests,” said Bruce Schroder, President, Moe’s Southwest Grill. “We are grateful for our loyal fans, our roadies who embrace them and our franchise owners who are dedicated to delivering the food you crave in a welcoming environment that rocks!”

Moe’s is serious about having an extensive variety of fresh ingredients and menu options. This is important to our fans and that’s why several ingredients are made in-house daily including: seasonal salsas, guacamole, pico de gallo, grilled vegetables, black beans and many more! Plus, at Moe’s the meats are grilled right in front of our guests where everything from the staples like burritos to specialty items like quesadillas, nachos and stacks are on the menu.

The Harris Poll recognizes the strongest brands by surveying more than 100,000 U.S. consumers and measuring familiarity, quality and purchase consideration. Moe’s Southwest Grill received the highest numerical score among Fast Casual Mexican Restaurant brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017. Highest Ranked was determined by a pure ranking of a sample of Fast Casual Mexican restaurant brands.

If you’re interested in franchising with the best brand in the category, fill out the GET STARTED form at the top of the page.

Moe’s Southwest Grill® celebrates Cinco de Moe’s™ with Launch of Moe-Rita™

Leading Southwestern fast casual restaurant expands beverage line-up with new signature drink.

Moe’s Southwest Grill® is making a splash with the release of its newest beverage offering, the Moe-Rita™, now available at participating franchise locations nationwide. The Moe-Rita is a delicious, family-friendly take on the traditional margarita. Available through Coca-Cola Freestyle, the Moe-Rita combines limeade, lemonade, orange and original flavors for a refreshing margarita-inspired sip that pairs perfectly with your favorite Moe’s meal.

The Moe-Rita kicks off the countdown to Cinco de Moe’s! Whether you’re celebrating the holiday at Moe’s, getting the highly anticipated free t-shirt or taking the party to your office or home, we’ve got you covered. Our catering options bring the fun to you and the Moe-Rita is no exception as the ultimate margarita mixer. Moe’s Catering is customizable so you can choose from any one of our fresh, flavorful options like all-natural chicken, grass-fed steak and organic tofu; plus, free chips and salsa with every order.

“At Moe’s, we are constantly exploring innovative ways to excite our fans’ taste buds and provide new menu items from burritos to beverages,” said Bruce Schroder, President of Moe’s Southwest Grill. “Partnering with The Coca-Cola Company to launch the Moe-Rita is the perfect way to kick off Cinco de Moe’s by delivering a refreshing new drink option that’s as unique as the guests we serve both in our restaurants and through catering.”

To celebrate the new menu item, Moe’s is inviting fans to mix it up with the Moe-Rita Mixers Summer Catering Contest. Enter to win by sharing your favorite Moe-Rita recipe with photos and description via Facebook and Twitter using the hashtag #MoeRitaMixer. Entries will be judged on originality and creativity, with one lucky winner selected to receive FREE Moe’s catering for up to 50 people. A winner will be announced on June 15th and can have their event anytime in the month of July 2017, just in time for a mid-summer fiesta.