Moe’s Southwest Grill® Hits the Road with Tour de Burrito

Leading southwest fast casual franchise launches exclusive behind-the-scenes dining experience.

At Moe’s Southwest Grill®, we take our made in-house ingredients and bold flavors very seriously, but few outside the Moe’s inner circle get to see what we do in every restaurant, every day. That’s why this fall we’re inviting a select number of fans on the Tour de Burrito – a traveling restaurant that seats groups of 10 at a time for a one-on-one experience with the Moe’s culinary team.

Fans will customize the freshest burrito or bowl they’ve been craving and try ‘never before tasted’ seasonal salsas that bring the heat. From slicing and dicing to spicing – this is a special experience to see how our fresh ingredients are made in-house at Moe’s.

Think you have what it takes to step into our house? Here’s where the Tour de Burrito will be traveling:

  • November 2-3, NYC: SOHO, 395 Broome Street, New York, NY 10013
  • November 6-7, Atlanta: Atlantic Station, 1380 Atlantic Drive, Atlanta, GA 30363
  • November 9, Orlando: Harbor Park, 4990 New Broad St, Orlando, FL 32814
  • November 10, Tampa: Downtown, 701 N Marion Street, Tampa, FL 33602

At Moe’s, we aren’t shy about our bold and fearless attitude – so what better way to launch the Tour de Burrito in New York City than by entertaining fans with The Great Throwdini, the world’s fastest and most accurate knife thrower. Throwdini will be throwing knives at all of the fresh ingredients found at over 700 Moe’s restaurants nationwide including tomatoes, onions, jalapenos, avocados and more.

“At Moe’s, we take pride in serving the freshest ingredients made in-house at each of our restaurants across the country including seasonal salsas, roasted corn pico and handcrafted guac,” said Bruce Schroder, President of Moe’s Southwest Grill®. “In true Moe’s style, the Tour de Burrito is an exciting opportunity to boldly show our fans a never-before-seen view into our kitchen and how we craft the delicious menu items they love.”

Moe’s is known for its flavorful southwestern menu items. Each day, our roadies cook all-natural proteins on the grill and chop nearly 25,000 pounds of tomatoes, 10,000 pounds of onions, and almost 3,000 pounds of jalapenos and cilantro across our 700 restaurants! To showcase the daily preparation of these fresh ingredients, we’re allowing our fans to see, touch, smell and taste what goes into making their Moe’s favorites.

Follow the Tour de Burrito journey on social media via #madeatmoes and post pictures when you spot us on the road! And if you have a bold attitude and passion for the Moe’s Southwest Grill® brand, please fill out the GET STARTED form at the top of the page to start on your path to franchise ownership.