Demand. Demographics. Depth of experience. At Moe’s they’re all on your side.
FOCUS Brands is a leading developer of global foodservice franchise systems. They’re the indirect parent company of Moe’s Southwest Grill® and six other iconic foodservice brands.
Together, FOCUS Brands and the Moe’s Southwest Grill® Leadership Team bring their years of experience and expertise to support every area of your franchise business.
Construction & Design
Training Systems, Policy & Procedures
Food Safety Technology & Training
Supply Chain Distribution
Consumer Insight Analytics
Marketing & Strategy
We’ve made it easy to serve up our tasty Southwest menu in no time at all.
The fan experience starts with the “Welcome to Moe’s®!” greeting, and our light-hearted menu names set the tone. We don’t take ourselves too seriously, except when it comes to made in-house fresh food, our menu variety, and our engaging service. We’ve simplified the line and our equipment, so that you can bring it all together to serve your customers in approximately three and a half minutes. Our menu of craveable concoctions includes 20 ingredients, but that doesn’t mean that we’ve limited our menu choices or the customization that our brand fans want. Moe’s is family-friendly and sales are well-balanced between lunch and dinner. Plus, we’ve capitalized on the recent growth trends in off-premise revenue streams to excel at catering, online ordering, and third party delivery to Moe’s Untamed Southwest brand in more ways to more people.
Simplicity is a hallmark of our food distribution system, using national single-source vendors for our proprietary approved products and fresh, traceable produce.
The Moe’s Leadership Team are restaurant rock stars.
Chief Development Officer
SVP of Development
VP of Operations
Director of Off Premise
Senior Director of Training
Senior Program Manager, Supply Chain
Bruce Schroder, President
Bruce joined Moe’s Southwest Grill® in 2015, bringing with him more than 30 years of industry experience in retail development, operations management and brand innovation. Prior to that, he led the commercialization of a new retail model for the mobile-enabled workforce as President of Regus Express North America, and revitalized the domestic business and supply chain for Jamba Juice as Chief Operating Officer and President of Stores. Bruce has a wealth of knowledge, passion, and insight into the successful development of differentiated brands and will leverage his track record with high-performing companies such as AIMCO, Wells Fargo and PepsiCo to take Moe’s unique and irreverent culture to new heights.
Tim Muir, Chief Development Officer
Tim joined FOCUS Brands in March, 2017, bringing more than 25 years of successful franchise sales and development experience to the organization as its first-ever Chief Development Officer. He is known throughout the industry as an effective, hands-on leader. Before joining FOCUS Brands, Tim successfully managed signature brands as an executive in charge of franchise sales and development for two of the world’s leading hotel franchisors. A key figure in the hospitality industry, Tim established a track record of achieving impressive results, directing new construction brands in North America and leading an aggressive, strategic approach to create new growth opportunities.
An active and passionate figure in the franchise business industry, Tim was a founding member of U.S. Franchise Systems and used his expertise to help launch and transform four start-up hotel brands into global brands. He continues to serve as a mentor for several leaders in the hotel business, and resides on the advisory board at the University of Nevada Las Vegas Hotel School, his alma-mater.
Steve Parker, SVP of Development
Steve is responsible for real estate, design and construction for Moe’s Southwest Grill®. Steve has over 30 years of experience in capital budgeting, scheduling, designing and constructing multiple branded/non-branded restaurants street side and retail outlets in airports, toll roads and malls throughout the U.S., Canada and Europe. Prior to founding Crown Restaurant Consulting, Steve was Vice President of Design & Construction for SSP America, Vice President of Facility Development at HMSHost and held various positions with Marriott International’s Architecture & Construction Group.
Jonathan Gilliam, VP of Operations
Jonathon joins Moe’s as Vice President of Operations to lead company and franchised operations as well as training across the brand’s portfolio. Jonathon will support our franchise system with continuous operations improvements including product quality, consumer experience and best in class training programs.
Jonathon previously served as the Operations Vice President at SusieCakes where he led culinary and guest services operations. In addition, during a 10-year career at Jamba Juice, Jonathon held several operations leadership positions where he built international training, operation and marketing functions from the ground up while driving significant brand growth.
Tad Low, Director of Off Premise
Tad has been with Moe’s Southwest Grill® for more than five years. Prior to his time at Moe’s, Tad spent 15 years as a leading sales professional and top revenue generator in both media advertising and financial lending industries. During his tenure at Moe’s, Tad spent much of his time in field marketing, working day to day with franchise owners and operators helping them deliver local marketing solutions. In 2015, he was named Director of Field Marketing where he oversaw $10M in regional media spend, consulted and aligned local market strategy with national initiatives, and managed over 21 regional-based agency relationships. He played key roles in leading market by market adoption and execution in online and mobile ordering in 2013, and introduced digital geo-targeted strategies to local markets. In January of 2018, Tad was name the Director of Off Premise to help position Moe’s as the leader in the Food on Demand category (catering, online ordering, 3rd party delivery) for the fast-casual industry.
Jessicah Pounds, Senior Director of Training
Jessicah has been with Moe’s Southwest Grill® for 5 years and has over 25 years of experience in the restaurant industry, more specifically, operations and training. She is energetic, enjoys public speaking and values the success of others. Jessicah oversees the learning and development programs for the Moe’s system and works to ensure that these programs are not only developing better leaders, but also driving profitability to the business. A few of the high-level endeavors Jessicah and her team focus on are new Restaurant openings, online training curriculum, and management training.
Deborah Force, Senior Program Manager, Supply Chain
Deborah joined SpenDifference as the Senior Program Manager for Moe’s Supply Chain in July 2019. She has 12 successful years of supply chain and procurement experience specific to food and beverage. Additionally, she has over 20 years of foodservice operations management and leadership experience.
Deborah has a vivacious passion for food and a deep understanding of supply chain’s role in overall business profitability. She enjoys working through and delivering solutions for R&D projects as well as finding solutions to control costs in today’s fluid economic environment.
We bring Southwest flavor to more places.
Moe’s Southwest Grill® has enjoyed success using many different real estate configurations: freestanding buildings, in-line locations, drive-thrus, food courts, and other non-traditional build-outs. Moe’s bold flavors and one-of-a-kind atmosphere make it a great fit for:
Colleges and Universities
Medical Centers and Hospitals
When you are ready to choose your site, our 30+ years of combined real estate expertise really kicks in. You will have access to preferred, validated brokers and benefit from our established relationships with large developers throughout the country. To help you identify the right location, we start by using science; Buxton predicative analytics technology and collect data about demographics, daytime and evening densities, accessibility, visibility, traffic flow, and competition relative to your potential site. We then add the art of local market knowledge and usage patterns.
- Strong anchored (grocery or mass) centers or high visibility convenience centers that offer retail synergy.
- Preferred demographics of: 30,000 minimum population; $50,000+ median income; 15,000 workplace population; median age 40 and below; household size of 2.5+ in a 2-mile drive time radius.
- Size requirements of 2,100-2,800 square feet; in-line or end-cap with 30-40 ft. frontage; outdoor patio seating and tower elements where available; freestanding conversions considered.
- Strong activity with schools, theatres, parks, childcare, hospitals, and sports facilities, which provide additional catering opportunities in addition to driving in-store traffic.
- High visibility locations from street and center traffic; at least 30 parking stalls near space; at least four points of access to center; ability to maximize Moe's Southwest Grill® franchise signage.