Demand. Demographics. Depth of experience. At Moe’s they’re all on your side.
FOCUS Brands is a leading developer of global foodservice franchise systems. They’re the indirect parent company of Moe’s Southwest Grill® and six other iconic foodservice brands.
Together, FOCUS Brands and the Moe’s Southwest Grill® Leadership Team bring their years of experience and expertise to support every area of your franchise business.
Construction & Design
Training Systems, Policy & Procedures
Food Safety Technology & Training
Supply Chain Distribution
Consumer Insight Analytics
Marketing & Strategy
We’ve made it easy to serve up our tasty Southwest menu in no time at all.
The fan experience starts with the “Welcome to Moe’s®!” greeting, and our light-hearted menu names set the tone. We don’t take ourselves too seriously, except when it comes to made in-house fresh food, our menu variety, and our engaging service. We’ve simplified the line and our equipment, so that you can bring it all together to serve your customers in approximately three and a half minutes. Our menu of craveable concoctions includes 20 ingredients, but that doesn’t mean that we’ve limited our menu choices or the customization that our brand fans want. Moe’s is family-friendly and sales are well-balanced between lunch and dinner. Plus, we’ve capitalized on the recent growth trends in off-premise revenue streams to excel at catering, online ordering, and third party delivery to Moe’s Untamed Southwest brand in more ways to more people.
Simplicity is a hallmark of our food distribution system, using national single-source vendors for our proprietary approved products and fresh, traceable produce.
The Moe’s Leadership Team are restaurant rock stars.
Chief Development Officer
Chief Sales Officer
Chief Brand Officer
As Chief Development Officer, Brian Krause is responsible for driving strategic, high-quality growth for our seven brands domestically, getting restaurants open, and liaising with our brand teams and owners to create an all-around best development program in the industry.
Most recently, Brian served as Chief Development Officer of Jimmy John’s Gourmet Sandwiches, responsible for overseeing the Franchising, Real Estate, Development Planning, and Design and Construction departments for the Brand.
Prior to Jimmy John’s, Brian was Senior Vice President, Franchise Development for Wyndham Hotels and Resorts, responsible for the growth of the company’s more than 18 Brands throughout the eastern half of the U.S. and Canada. Joining Wyndham in 2005, Krause held several leadership roles in the company’s franchise development organization as well as Brand operations, as vice president, for the Hotel Group’s number one consumer rated mid-scale limited service brand, responsible for franchise business growth, strategic direction, operational management and customer satisfaction for the midscale brand’s 157 hotels throughout North America.
He holds a bachelor’s degree in Sociology with a concentration in Communications from the University of Connecticut.
Tim Muir joined Focus Brands in January, 2017, bringing more than 25 years of successful franchise sales and development experience to the organization as its first-ever Chief Development Officer. Known throughout the industry as an effective, hands-on leader, before joining Fcous Brands, Tim successfully managed signature brands as Vice President, Franchise Sales and Development for Choice Hotels. Prior to Choice Hotels, Tim served as the Senior Vice President of Franchise Sales and Development for Wyndham Hotel Group, where he effectively directed construction of new brands in North America and led an aggressive, strategic approach to create new growth opportunities. Additionally, Tim helped drive monumental growth for the Holiday Inn, Holiday Inn Express, and Crown Plaza brands through his role as Vice President, Franchise Development for IHG. An active and passionate figure in the franchise business industry, Tim was a founding member of U.S. Franchise Systems and used his expertise to help launch and transform four start-up hotel brands into global brands. He continues to serve as a mentor for several leaders in the hotel business, and serves on the advisory board at the University of Nevada Las Vegas Hotel School, his alma-matter.
Alex joins Moe’s Southwest Grill with nearly 30 years of leadership experience in both food and beverage and oil and gas industries. Across several national brands, Alex has expertise in franchising, operations, and innovation – all while driving business results in competitive environments. Most recently, while Alex was at Bloomin’ Brands, he was the Regional Vice President of the Outback Steakhouse brand in the Midwest region supporting more than 100 restaurants and also served as Vice President of Operations for Fleming’s Prime Steakhouse nationally. Prior to joining Bloomin’ Brands, Alex spent 11 years at McDonald’s Corporation leading future innovation across 10,000 restaurants in the U.S. to create a modern and progressive brand experience through people and technology. Additionally, he spent several years at both Starbucks Corporation and ExxonMobil in various roles including operations, supply chain and development. Alex earned a B.S. in Mechanical Engineering from Tennessee State University in Nashville, TN. He is an avid golfer and is working on improving his handicap to the single digits. He and his wife Stephanie have been married for 23 years and have a daughter, Chelsea who is a track sprinter and competitive cheerleader.
We bring Southwest flavor to more places.
Moe’s Southwest Grill® has enjoyed success using many different real estate configurations: freestanding buildings, in-line locations, drive-thrus, food courts, and other non-traditional build-outs. Moe’s bold flavors and one-of-a-kind atmosphere make it a great fit for:
Colleges and Universities
Medical Centers and Hospitals
When you are ready to choose your site, our 30+ years of combined real estate expertise really kicks in. You will have access to preferred, validated brokers and benefit from our established relationships with large developers throughout the country. To help you identify the right location, we start by using science; Buxton predicative analytics technology and collect data about demographics, daytime and evening densities, accessibility, visibility, traffic flow, and competition relative to your potential site. We then add the art of local market knowledge and usage patterns.
- Strong anchored (grocery or mass) centers or high visibility convenience centers that offer retail synergy.
- Preferred demographics of: 30,000 minimum population; $50,000+ median income; 15,000 workplace population; median age 40 and below; household size of 2.5+ in a 2-mile drive time radius.
- Size requirements of 2,100-2,800 square feet; in-line or end-cap with 30-40 ft. frontage; outdoor patio seating and tower elements where available; freestanding conversions considered.
- Strong activity with schools, theatres, parks, childcare, hospitals, and sports facilities, which provide additional catering opportunities in addition to driving in-store traffic.
- High visibility locations from street and center traffic; at least 30 parking stalls near space; at least four points of access to center; ability to maximize Moe's Southwest Grill® franchise signage.